The Guide to Content Supporting the Customer Awareness Journey - eBook

Customers with better awareness are more likely to purchase the right solution for their problems. Help them find their way to yours with high-value content.

It would be nice if your prospective customers came to you, having already decided your business was the one for them — but it's not always that simple!

You can improve the chances of this happening by taking would-be clients on a journey of awareness, from recognising that they have a problem that needs fixing through to being ready to sign on the dotted line.

How? With valuable, targeted content that increases their awareness, educates them, and helps them understand why your offering is the one they want.

We tell you how in this free eBook.

What's Inside

Sections which show you how to create content for customers at each of the different stages of awareness, as identified by legendary copywriter and marketer Gene Schwartz in 1966:

  • Problem Aware
  • Solution Aware
  • Product Aware
  • Most Aware

Plus an additional section for the final stage of the prospect journey:

  • Prevent Sales Fails by Framing Your Pricing and Terms with Clear Content

Who Should Read This Book?

  • Startup and scaleup business owners who want to develop brand authority and profile.
  • In-house marketeers who need to create campaigns for prospects at every stage of awareness.
  • Sales executives who want to improve the quality of leads to the business.
  • Any professional interested in content marketing and how to do it right.

Get “The Guide to Content Supporting the Customer Awareness Journey - eBook”

You may also like

The Guide to Building Your Audience with Content Marketing - eBook

Is your business crying out for a loyal audience? Executed correctly, content marketing will deliver the following you're looking for, and this guide shows you how to do just that.

How to Understand Your Audience With Market Research - eBook

A blueprint for ensuring your content reaches the right people and provides real value, to increase leads and aid conversions.

How To Generate Leads Using Content Marketing - eBook

You might be able to write a good blog post, but do you know how to turn it into leads for your business? Discover how to drive business growth through content marketing with this guide.

Don’t rent your audience, earn one.

Talk to us today ›