You’ve probably heard about content marketing; how it’s the modern way to promote your business, attract customers, and build your brand. If you have, then you heard correctly, and the stats back it up.
Content marketing attracts three times more leads than paid search advertising, (Content Marketing Institute, 2017) and 72% of marketers said that having a good content strategy was a major key to their success in 2018. (B2B Content Marketing, 2018)
So, it’s time to get writing, right? If you’re a competent writer with lots of ideas and time to spare, then you’re in a great position to start. You’d also be in a very small minority of business leaders who have the capacity to design and enact their own content marketing strategy.
If you don’t have time to spare, ideas to burn, or high-end writing skills, you need an alternative. Step forward ... the ghostwriter.
Not a phantom with a penchant for penmanship, or a ghoul with grammatical grace, but an author for hire who writes all manner of content on your behalf.
Hiring a ghostwriter will help your company reap the rewards of an engaging content marketing campaign without draining your time or resources. If you need further convincing, we’re highlighting just some of the benefits your business will experience when you hire a ghostwriter.
#1 — Ghostwriters Are Professionals
There’s no substitute for professional writing. Even with the best will in the world, those with a natural but untrained talent for words will struggle to match content written by a pro.
It’s not just lexical or grammatical differences, either. It’s other considerations, like lacing content with keywords to increase SEO value, or changing the style and tone to match different communication channels.
It’s often the little things that make a difference, and they’re things you’ll only benefit from when you choose a professional.
#2 — Ghostwriters Help Build Brand Awareness Faster
The only job your ghostwriter has is to tell your company’s story.
Whereas you need to focus on running your business, and your staff are keeping customers happy, the ghostwriter you hire allocates all their time to authoring content for your company.
As a result, your company is able to release regular, consistent, high-quality content at a rate that speeds up the journey to achieving widespread brand awareness.
#3 — Ghostwriters Save You Time
It takes a lot of time to understand what your audience needs, perceive your company’s tone of voice, and combine the two in engaging content. Time that most business leaders simply don’t have.
The person who does have time to do it is the ghostwriter, and they have the knowledge and skills to produce an excellent end result.
While the ghostwriter is busy conducting their research and bringing your content marketing campaign to life, you have time to focus on other important parts of your business.
#4 — Ghostwriters Can Make You a Thought Leader
Inside the mind of every successful businessperson is a wealth of knowledge, understanding, and expertise that sets them apart. In many cases, these intangible attributes have enabled them to be successful.
Sharing your thoughts, opinions, and lessons learned can help you to build a reputation as a thought leader — an authority in a specialised field whose expertise is sought after.
Being seen as a thought leader can propel you and your business beyond your immediate audience and into the awareness of people all over the world.
While you don’t have time yourself to write down your thoughts and publicise them effectively, a ghostwriter will help you to do just that. After bringing your words to life, they will include your name in the byline and start your journey to being a recognised expert in your field.
#5 — Ghostwriters Provide the Ideas
Writer’s block can happen to anyone, especially those with limited time to get the job done. Hiring a ghostwriter will alleviate the stress of struggling for ideas and make sure your company’s content is not limited by a blocked imagination.
A good ghostwriter will research popular topics being discussed by those in your industry. This could be around legislation changes, a technological development, or an issue that customers are unfamiliar with.
Focusing on these topics will increase traffic to your content and also make it more shareable, which is a great way to increase awareness of your company.
In short, if you hire a good ghostwriter, they take care of the content from idea to delivery.
#6 — Ghostwriters Give You Full Rights to the Content
The rights to intellectual property can cause court cases that cost eye-watering sums of money and drag on for exhausting amounts of time.
Thankfully, though, when you hire a ghostwriter, you won’t have to worry about spending time in court, as you will have full rights to the content.
As the owner, you have full control over how and where the content is used.
Who You Gonna Call?
The Prize Content team has produced content on behalf of businesses across the country, spanning industries from software development and ecommerce to physiotherapy and sports rehabilitation.
We put in the time, effort, and research to understand our clients, what they believe in, how they want to sound, and what their audience needs. Our professional writers then use this information to produce content that accurately represents the client’s brand and resonates with their audience.
If you’d like to kick-start your company’s content marketing efforts and share in the magnificent results being experienced by businesses just like yours, contact the Prize Content team today!