How Isotoma Activated Its Audience Through Content Marketing

The Client


Isotoma is a bespoke software developer and cloud consultancy based in York.

With a market-leading offering, Isotoma is at the forefront of its industry. As an Amazon Web Services Well-Architected Partner and Kubernetes Certified Service Provider, the company is highly certified in its specialism – a level of technical expertise that has led it to work alongside organisations including BBC, Pebble, and Imperial College London.

The challenge

Communicating Value

So why did Isotoma decide to explore content marketing?

Isotoma had been struggling to communicate the value of its offering, and to stay consistent in posting updates across the company website and social media profiles. Isotoma’s sales team had previously found case studies useful for lead generation and conversions, but couldn’t find time to dedicate to regularly creating them.

The Solution

Strategic Communications

Prize Content worked with Isotoma across a number of workshops to build a solid foundation for Isotoma’s future content creation, with tools and resources including;

  • Value Proposition Canvas.
  • Customer Personas.
  • Tone of Voice Documents.

This allowed us to map the company’s products and services against the pain points of Isotoma’s customers, and so create targeted content designed to trigger particular actions from its audience.

Implementing the Solution

We supported our regular editorial content with;

  • Case studies.
  • Supplementary posts across social media.
  • Ghostwritten thought leadership content.
  • Press releases.
  • Marketing collateral for events.

The results

This has helped move Isotoma to a point where as a business it is working to capacity on its AWS offering (a service our content focused on heavily). Isotoma’s brand authority has also grown across the industry.

Here at Prize Content, we’re delighted to be working with Isotoma; helping consultants at the forefront of their industry to generate and sustain consistent growth through a well-planned and effective content marketing strategy.

From the initial meeting with Prize Content, we recognised that their approach to business matched ours. They invested time in the early stages to understand Isotoma, our customers, and how best to market our offering.

With the insight gained through this preparation, Prize delivered communications that engaged our target audience and generated leads. As a result, we are working to capacity and are involved in a series of projects we are really passionate about.

We wouldn’t hesitate to recommend Prize for businesses looking to generate leads and grow their business through content marketing.

— Andy Theyers, Director and Co-founder, Isotoma

Take Your Business from Overlooked to Oversubscribed

If you want to discover how the Prize Content approach to content marketing can benefit your business, get in touch today.

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